design (on a banner), emblem (on a flag), insignia, banner (e.g. of democracy), slogan, cause, objective
旗揚げ【はたあげ】
raising an army, raising a banner, launching a new group, launching a business, launching a new party
旗手【きしゅ】
standard-bearer, flag-bearer
赤旗【あかはた】
red flag, Red Flag (Communist Party newspaper)
反旗【はんき】
standard of revolt, banner of rebellion
星条旗【せいじょうき】
Stars and Stripes (US flag), Star-Spangled Banner (US anthem)
旗頭【はたがしら】
leader, boss, upper part of a flag, (Okinawa) bamboo poles with an attached vertical flag and an elaborate display at the top that are used during the annual fertility and thanks-giving festivals
旗色【はたいろ】
situation, outlook, one's allegiance, affiliation, position