to place on (something), to give (someone) a ride, to give a lift, to pick up, to help on board, to load (luggage), to carry, to take on board, to send out (on the airwaves, etc.), to deceive, to take for a ride, to (sing) along with (musical accompaniment), to let (someone) take part, to excite (someone), to publish (an article), to run (an ad)